Client

Green Planet Energy

Agency

iBG inbestergesellschaft GmbH

Attention-Driving Campaigns: Creating Impact with Green Planet Energy

When Greenpeace Energy rebranded to Green Planet Energy, they needed a campaign that would cut through the noise and spotlight their commitment to real climate action. As a leading eco-conscious energy provider, Green Planet Energy had a message: Not every "green" energy source is genuinely sustainable. Our job? To make this message resonate powerfully.

Bold Visuals, Strong Storytelling

My role was multi-faceted. As the concept designer and key visual developer, I co-created the campaign’s look and feel, bringing clarity and edge to the brand’s message. From there, I dove into motion design and animation, crafting everything from TV and DOOH banners to social media ads and web banners. Each piece was carefully tailored to Green Planet’s tone—bold, politically active, and committed to quality. The animated typography, bold colors, and custom sound design were all crafted to capture attention at every turn.

Maximizing Reach Across Platforms

Managing the diverse technical requirements was essential, from codec formats to varying ad lengths and platform specifications. With this campaign, we secured five interactions per person in our target audience, maximizing reach and engagement across TV, social media, smart ads, and out-of-home screens. The campaign’s success speaks for itself: in just eight weeks, the impactful messaging and transparency led to over 250 new cooperative memberships, proving that Green Planet Energy is a name people can trust.

The Result: A Campaign That Stands Out

Green Planet Energy’s campaign didn’t just raise awareness—it created genuine impact. By merging powerful visuals with a clear message, we showed that real climate action is more than a tagline. It's a movement.