Roche Diagnostics International
Agency
iBG inbestergesellschaft GmbH
The COVID-19 pandemic in 2020 – the world faces an unprecedented challenge, unprepared for what lies ahead. Every measure is an experiment. It quickly becomes clear that identifying infected individuals is critical. Tests can only be conducted in laboratories, but these are overwhelmed. Roche is one of the first manufacturers to introduce antibody tests that don't require large lab equipment. I supported this innovation through communication, focusing on delivering clear, understandable information about complex topics with speed and precision.
My role was to work closely with illustrators and concept developers to create a clear visual language. Building on illustrations previously created by Studio Huckepack, I collaborated with the team to develop a more vector-focused style optimized for animation in After Effects. I led the implementation of this language across multiple educational campaigns on various platforms. The project spanned several months, with many smaller & midsized sub-projects and challenges. During this time, I collaborated with international teams, all focused on the goal of making rapid tests accessible and effectively educating the public on how to use them.
Roche Diagnostics International
The COVID-19 pandemic in 2020 – the world faces an unprecedented challenge, unprepared for what lies ahead. Every measure is an experiment. It quickly becomes clear that identifying infected individuals is critical. Tests can only be conducted in laboratories, but these are overwhelmed. Roche is one of the first manufacturers to introduce antibody tests that don't require large lab equipment. I supported this innovation through communication, focusing on delivering clear, understandable information about complex topics with speed and precision.
My role was to work closely with illustrators and concept developers to create a clear visual language. Building on illustrations previously created by Studio Huckepack, I collaborated with the team to develop a more vector-focused style optimized for animation in After Effects. I led the implementation of this language across multiple educational campaigns on various platforms. The project spanned several months, with many smaller & midsized sub-projects and challenges. During this time, I collaborated with international teams, all focused on the goal of making rapid tests accessible and effectively educating the public on how to use them.
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Let's work together!
Telefon: +49 (0) 176 647 314 37
E-Mail: mathias.whelan@gmail.com
Let's work together!
Telefon: +49 (0) 176 647 314 37
E-Mail: mathias.whelan@gmail.com