Agency
iBG inbestergesellschaft GmbH
Modernizing the Voice of the Industry
When the German Association of Voice Artists decided it was time for a refresh, they needed a visual identity that represented their commitment to voice professionals in a world of rapid AI advancements. With experience working alongside voice actors and recording studios, I could intuitively understand the direction their brand needed. Drawing from my background, I developed three branding concepts, ultimately refining and implementing two.
Through a collaborative workshop, our Team guided their team to realign the brand vision, capturing the association’s dedication to quality and advocacy in an era where AI voice technology poses new challenges. The new look combines handcrafted visual elements with subtle speech-bubble motifs, emphasizing the authenticity and artistry of human voice talent.
In my role as Art Director and Motion Designer, I crafted the visual language and led a talented team of UI and graphic design experts to bring the finalized art direction to life across all platforms. Together, we ensured the association’s digital and print presence aligned seamlessly, establishing the German Association of Voice Artists as the unified and trusted voice for their industry.
Modernizing the Voice of the Industry
When the German Association of Voice Artists decided it was time for a refresh, they needed a visual identity that represented their commitment to voice professionals in a world of rapid AI advancements. With experience working alongside voice actors and recording studios, I could intuitively understand the direction their brand needed. Drawing from my background, I developed three branding concepts, ultimately refining and implementing two.
Through a collaborative workshop, our Team guided their team to realign the brand vision, capturing the association’s dedication to quality and advocacy in an era where AI voice technology poses new challenges. The new look combines handcrafted visual elements with subtle speech-bubble motifs, emphasizing the authenticity and artistry of human voice talent.
In my role as Art Director and Motion Designer, I crafted the visual language and led a talented team of UI and graphic design experts to bring the finalized art direction to life across all platforms. Together, we ensured the association’s digital and print presence aligned seamlessly, establishing the German Association of Voice Artists as the unified and trusted voice for their industry.
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Let's work together!
Telefon: +49 (0) 176 647 314 37
E-Mail: mathias.whelan@gmail.com
Let's work together!
Telefon: +49 (0) 176 647 314 37
E-Mail: mathias.whelan@gmail.com